90TH
STORY

Tracing 90 Years of RIHGA Royal Hotel History vol.5

 “Creating a modern hotel for distinguished guests in Osaka”… In response to requests from Osaka’s political and business establishment, the Hotel New Osaka, predecessor of the RIHGA Royal Hotel, was established in 1935 as a project symbolizing the “Great Osaka” era. Since then, the RIHGA Royal Hotel has continually evolved with changing times and built up a tradition. Here we trace its 90-year history.

ROYAL HISTORY Vol. 5: Breaking New Ground as the RIHGA Royal Hotel Group

Name Change Aimed at Becoming One of a Kind

 During the bubble economy boom of the late 1980s, the Royal Hotel began expanding as a chain. Since “Royal” is a commonly used adjective and noun, The Royal Hotel, Limited could not claim exclusive rights to the name. As a result, hotels and hotel chains unrelated to The Royal Hotel, Limited were using similar names like “XX Royal Hotel” throughout Japan. This led to the decision to create a new brand name for the chain expansion.

The new logo mark introduced in 1990 was designed by world-renowned graphic designer Shin Matsunaga.

 The new name was “RIHGA,” announced in 1990 (Heisei 2). RIHGA was coined as an acronym for Royal International Hotel Group & Associates, and the hotel chain’s name was changed from the Royal Hotel Group to the RIHGA Royal Hotel Group.

 That same year also marked the 55th anniversary of the company’s founding. Commemorative events included a concert by the Osaka Philharmonic Orchestra conducted by the world-class maestro Takashi Asahina, and participation in the Midosuji Parade. At the International Garden and Greenery Exposition (the “Flower Expo” of 1990) held in Osaka’s Tsurumi Ryokuchi district, the company took charge of cuisine and service at the Guest House, Japanese Government Garden, and restaurants in the International Exhibition Hall. It was also a memorable year where, during the Expo, Their Majesties the Emperor and Empress (now Their Majesties the Emperor Emeritus and Empress Emeritus) and His Imperial Highness the Crown Prince (now His Majesty the Emperor), who served as Honorary President of the Flower Expo, honored the hotel with visits on three occasions.

The RIHGA Royal Family Concert by the Osaka Philharmonic Orchestra, conducted by Takashi Asahina, was held as an event commemorating the 55th anniversary of the company’s founding. 500 couples totaling 1,000 people who had their wedding ceremonies at the hotel were invited.
The company also participated in the Midosuji Parade.

Opening of a Series of Group Hotels

 In 1990 (Heisei 2), the year of the hotel chain’s name change, the RIHGA Royal Hotel Niihama was opened, followed by the RIHGA Royal Hotel Kokura in 1993 (Heisei 5), and the RIHGA Royal Hotel Hiroshima and RIHGA Royal Hotel Waseda in 1994 (Heisei 6). The RIHGA Royal Hotel Hiroshima carried on the legacy of its predecessors, the Hotel New Hiroshima and Hiroshima Grand Hotel, as the region’s premier hotel. It featured the largest banquet facilities in the Chugoku-Shikoku region and continues to serve as a key venue for large celebrations and international conferences.

The RIHGA Royal Hotel Hiroshima, with a stylish exterior inspired by Hiroshima Castle, takes pride in its elegant spaces and its views of the Seto Inland Sea islands from approximately 125 meters above ground.
Opening reception party for RIHGA Royal Hotel Hiroshima in April 1994, where approximately 2,000 guests raised their glasses in celebration.

 Also opening that same year, the RIHGA Royal Hotel Waseda (renamed the RIHGA Royal Hotel Tokyo in 2002) was designed by renowned American designer John Graham. This is a small luxury hotel featuring a consistent European classical style down to its furnishings. Its refined spaces are so photogenic throughout the hotel that they are used as filming locations for movies and television dramas.

RIHGA Royal Hotel Tokyo nestled in its lushly green location adjacent to the approximately 3,000-㎡ Okuma Garden.
The Garden Lounge when the hotel opened in 1994.

 The Kyoto Grand Hotel was later renamed the RIHGA Royal Hotel Kyoto, and to further establish the RIHGA brand as a chain, the flagship Royal Hotel was also renamed, becoming the RIHGA Royal Hotel in 1997 (Heisei 9).

 In this way, the company opened a series of group hotels bearing the RIHGA name, and with the 21st century approaching, renewed its company-wide commitment to pursuing the essence of service industry excellence more than ever before.

In 1995, the Royal Hotel renovated the Tower Wing’s Deluxe Suite floors (renamed The Presidential Towers) and banquet facilities. The highest-tier VIP suite, the Royal Suite, became a luxurious two-floor space with soaring ceilings.
The Crystal Chapel was created in 1997.

Taking on Important Responsibilities on the International Conference Stage

Hotel staff standing by for the leaders’ dinner hosted by Prime Minister Murayama on November 18, 1995.

 Even after the brand name change, the hotel continued to serve not only as accommodation for His Majesty the Emperor and His Imperial Highness the Crown Prince during their visits to Osaka, but also as a venue for major international conferences. In 1995 (Heisei 7), it was designated as the official hotel for the APEC (Asia-Pacific Economic Cooperation) Osaka Meeting. In addition to hosting the leaders’ dinner, the hotel accommodated leaders and ministers from four countries: the United States, South Korea, New Zealand, and Thailand. Events during the meeting included a dinner hosted by Prime Minister Murayama attended by leaders and ministers from 18 countries, as well as informal summit meetings and multilateral/bilateral conferences, making RIHGA Royal Hotel an internationally significant venue. The hotel received the honor of being the only venue other than the Osaka State Guest House in Osaka Castle Park to host events attended by all the leaders.

The local welcoming reception for the APEC Osaka Meeting was held in the Kourin Room at the RIHGA Royal Hotel on November 17, 1995.
Prime Minister Murayama visited the hotel to attend a dinner at the APEC Osaka Meeting.

 Since the opening of the Hotel New Osaka, the hotel has continually played a role as a state guest house, and that continues to this day. The experience gained from APEC led to recognition as a hotel that could be trusted with important responsibilities even on the international stage where national prestige is at stake.

<References>

(1) ・Hiroshi Takata (Professor, Osaka Gakuin University) and Junichiro Tokue (Professor, Toyo University), “History of Hotels in Osaka: Focusing on Guesthouse Hotels” Japan Foundation for International Tourism, (Nol30) 2023.

Text by Eriko Michida, 140B

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